Entrepreneurship and Small Business Management By : Steve Mariotti
Book Excerpt :
"For courses in Entrepreneurship and Small Business Management." Written by award-winning experts, Steve Mariotti and Caroline Glackin, "Entrepreneurship and Small Business Management "presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process-discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses. This program will provide a better teaching and learning experience--for you and your students. Here's how: Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges.
"This book is available for download in a number of formats - including epub, pdf, azw, mobi and more. You can also read the full text online using our Ereader."
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